Chatter is the latest in social media for the enterprise from salesforce.com. It is now generally available as of June 22, 2010. When people talk about the benefits of chatter it is generally in the context of a larger enterprise; Phrases like 'break down silos', 'increase communication', 'foster collaboration' are frequently heard. What is not as often discussed is the SMB market. At first blush you may think, why would I use chatter when I can just talk to the person beside me?
I can think of some good uses of Chatter for an SMB.
- For distributed teams, even if they are small, it aids communication.
- Updates on important accounts or deals
- Collaboration on documents
- Changes to important documents
- Changes in company policies
- Notification that an Expense report has been denied or re-imbursed
Some important considerations:
- Chatter can be used to replace email provided all intended recipients are logged into salesforce.com on a regular basis. If it is an urgent issue it does not help if your users do not log in until the next day.
- Don't use 'chats' in addition to email. People get frustrated with getting the same message via different communication avenues. Most don't have time to read things once, never mind multiple times.
- You may need to define the 'chat-iquette' for your company. Some have found that users are 'self policing'. Someone told me of a co-worker responding to an inappropriate status update with 'facebook contacted us about a missing update'. A humorous way to get the point across without being heavy handed.
- Like any new application there will be some learning curves.
Please share your experiences with Chatter
- If you are not using Chatter, do you plan to?
- If you are using Chatter did you have to defines 'rules of engagement' or were people well behaved?
- Did most of your users intuitively know what to do?
- Are you seeing any correlation between age and usage?
- What other uses can you think of?
